How to Optimize a Google My Business Listing

 

Here are some tips to improve your Google My Business listing. Create a FAQs list, add a photo or virtual tour, and make your phone number available. Then, use the featured product or service feature to highlight your company. Your listings should stand out from the rest, but there's more you can do. Keep reading for more ideas! This website explains some of the best ways to optimize your Google My Business listing.

Create a FAQs list

In order to get the most out of Google's search results, you should consider seeding FAQs into your Google Business Profile. The more frequently asked questions you can answer, the better. Google uses this information to match up the information with the most relevant keywords. When your FAQs are included, they may qualify for additional search results. It also helps if you incorporate keywords in your answers. Below are a few tips to use when creating FAQs for your Google My Business listing.

First of all, make sure to create a FAQs list for your Google My Business listing. This will help potential customers find answers to questions they may have. The more questions your FAQs list contains, the better chance of getting a positive review from customers. You will also want to have a FAQs list for your customers, as well, so that they can learn more about your business.

Add photos

Adding high-quality photographs to your listing is a crucial part of optimizing it for search engines. Google says businesses with photos receive 42 percent more driving directions requests. To optimize your listing, you should upload at least three high-quality photos that are at least 720 pixels wide. You can use a JPG or PNG file format. When adding photos to Google My Business, use a minimum of three of each type.

Photos are not automatically added to your Google My Business listing, but you can manually upload them. Photos should be at least 10 KB or 5 MB and are well-lit. Avoid using filters or significant alterations. Ensure your photos represent your business accurately and are representative of your brand. You can remove or flag photos that you do not own, or are not of high-quality. Google can flag photos that are not relevant to your business, preventing them from showing up in searches.

Add a virtual tour

Adding a virtual tour to your Google My Business listing can have several benefits. Not only will it increase traffic, but it will also improve your page's performance, as it will allow you to capture more clicks. The more clicks you get, the more brand awareness you'll gain, and the more potential leads you'll attract. Google boosts pages with good performance and those that generate interactions get higher rankings. Google also reads the text on the webpage, so making sure to include keywords in your virtual tour will help your listing rank higher in SERPs.

If you're not familiar with using a virtual tour, it's easy to get started. There are several free apps available for creating these 360-degree photos. These apps are simple and cost less than $20. Once you've decided to use a virtual tour for your listing, you can begin taking high-quality panoramic photos of your business. Once your listing has been approved by Google, you'll need to update it periodically to keep it current.

Add a phone number

When you are adding a phone number to your Google My Business listing, you will need to make sure you add the correct information for verification purposes. It is important to keep in mind that Google does not allow you to redirect a phone number. To avoid this, you will need to provide a local, non-premium number. There are some exceptions to this rule, but in general, you will need to provide a local phone number.

The first step in adding a phone number to your Google My Business listing is to determine whether you have a physical location. If so, be sure to list it under 'Service Areas'. If you provide this information, you can add your phone number to your listing in order to prevent citation consistency issues in the future. Alternatively, you can enter your main business phone number in the Additional Phone Field.